Made for Germany.

The initiative “Made for Germany” aims to spark a new economic miracle. Its goal is to create a positive spirit that drives economic growth and bridges the divides between people. To achieve this, it needs a campaign that ignites this mindset and inspires everyone to get involved. Naming, design, and communication — across DOOH, social media, and print.

SOCIAL RESPONSIBILTYPOLITICAL COMMUNICATIONBRAND STRATEGYBRAND DEVELOPMENTDESIGNBRAND COMMUNICATION