HHL - Leipzig Graduate School of Management
HHL Leipzig Graduate School of Management is one of the world's leading business schools and ranks highly in international rankings. We have recharged the brand's communication and positioned HHL as a place of action – a business school for people who want to roll up their sleeves, implement ideas and achieve greatness. The new claim, ‘Make it happen,’ sums up this attitude and brings it to life for all target groups: students, alumni, businesses, politicians and academics. Complemented by a precise brand vision, clear brand promises, a corporate design that deliberately sets itself apart from the blue sea of sameness of other universities, and modern, inclusive imagery, the result is a strong and sustainable brand that is effective across all channels.
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