Bergheim. Heim of Innovation.

Bergheim is transforming from a former coal-mining region into a digital hub. With the development of a Microsoft data center and the planned Innovation Park, a new ecosystem for future technologies is emerging in Germany’s Rhine mining region. With “Bergheim. Heim of Innovation.”, we created a positioning that connects technological progress with the region’s down-to-earth identity. At the heart of the campaign are real people from Bergheim, proudly and playfully telling the story of their city’s transformation – brought to life through OOH, DOOH, print, PR and social media, and serving as the long-term communication platform for the city’s location marketing.

LOCATION MARKETINGBRAND STRATEGYDESIGN