BILD. BULIVERSUM.

For the start of the 25/26 Bundesliga season, BILD and SPORT BILD have massively expanded their rights package – paving the way for a completely new marketing environment: the BULIVERSUM. We launched this offering on the market with an eye-catching B2B campaign that positioned Buliversum as an emotional, cross-platform football experience. With a clear message to media professionals and advertising customers, one thing became clear: this is where the biggest playing field for brands is being created. The campaign ensured maximum presence on the market, clear differentiation – and enthusiasm among advertising partners.

BUSINESS TO BUSINESSPRODUCT COMMUNICATION