Sozialverband VdK. JASOZIAL

The aim of the campaign was to put the welfare state at the centre of the debate for the 2025 federal elections. The answer: JASOZIAL. Under this motto, we presented the political demands of the VdK. The visual language: striking colours, clear messages and the thumbs-up symbol. The campaign appeared on social media, as content formats and in print. For the big press conference with President Verena Bentele, we organised an eye-catching ‘concrete mixer’ stunt in front of the Bundestag. This attracted enormous media attention and made JASOZIAL a topic of conversation nationwide.

SOCIAL RESPONSIBILTY