DTB. BeActive.

As the national coordinator of European Week of Sport, the German Gymnastics Federation sends a strong message every year for more exercise in Germany. Under the motto #BeActive, we developed several campaign routes in 2025 and bundled them under a uniform appearance – for maximum attention and recognition. With surprising, bold ideas that deliberately stand out from the association environment, we have motivated target groups from organisers to participants to become active themselves. A clear, eye-catching design in orange creates the visual link, while the cooperation with the Teamfit app enables digital challenges and noticeably increases the reach of the campaign. The result is a presence that focuses on the values of #BeActive – community, health, inclusion and fun – positions the DTB as the face of popular sport and encourages people across Europe to get active.

BRAND COMMUNICATIONDESIGNSOCIAL RESPONSIBILTY