BILD. Soccer Special Campaigns.

Football is emotion, passion, goosebumps – and that's exactly what we used to market BILD. At the start of the Bundesliga season, we turned brands into heroes of the stands: under the motto ‘You'll never advertise alone’, we rewrote fan chants, played them on social media and turned customers like Krombacher into celebrated stars. The result: almost half a million impressions, exceptionally high interaction rates and sold-out advertising spaces. We went one better for the 2024 European Football Championship. At the Football Agency Cup, a branded BILD streaker made the appearance of the day – with a clear message: ‘Advertise with BILD for the European Championship. Otherwise you're screwed.’ The video spread rapidly on LinkedIn, achieved over 100,000 impressions and generated sympathy, laughter – and once again sold-out advertising space. Two campaigns, one principle: football emotions that also work in B2B business – with maximum attention, impact and fun factor.

BUSINESS TO BUSINESSBRAND COMMUNICATION